ONLINE BRAND IN THE DIGITAL ERA
Image Credit: Bec + Bridge
Just as companies have a digital brand presence, so do you dear job seeker. We’re here to educate you about the importance of your personal online brand in the digital era of 2023.
Your fit for a role is no longer determined by just your resume. When you apply for a role, hiring managers are looking at your digital presence across all social media platforms. LinkedIn, Instagram, Facebook, Tik Tok. Particularly if you’re of the creative world, these platforms will often function as a portfolio of sorts.
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It’s important to ensure that you have assessed your online presence if you are currently role searching. First and foremost, your LinkedIn should mirror your resume and be kept up to date at the time of applying for jobs.
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Second of all, if you value your privacy, be sure to switch your social platforms to private. We don’t say this is a non-negotiable, however if you keep your profiles on public, be sure that you would be comfortable with your future employer seeing what you have visible on here.
Your digital presence will often contribute to a brand’s assessment of your fit for the role or company. So keep it clean and be conscious of the digital brand that you are creating for yourself.