Scroll through our tips on how to optimise your Linkedin presence by understanding the basics of the platform.

You're role searching and you've decided it's time to up your Linkedin profile game to assist with the search. Kudos, sister. We are here to share a selection of simple tips that will ensure your Linkedin profile is optimised to attract recruiters and hiring managers. 

Did you know? The more complete your profile is, the higher you rank in the search function when recruiters are filtering for their dream candidate. For this reason, we recommend mastering the basics of profile completion as your first step. This means completing:

• Your headline - if you are publicly role searching use this to state what you're looking for

• Adding a profile photo, header photo and about section

• Your current and former roles with a small synopsis of each position

• Your education

• And of course your updated location - this is very important for filtering

Linkedin has a fabulous algorithm that is used to ensure your feed is showing you what is truly relevant to your career and passions. Having a complete profile isn't the only way to optimise your Linkedin presence. We also recommend using this platform to frequently share and engage in professional content. Re-share content that feels interesting or relevant to post. Humbly highlight your career milestones and achievements and comment on/celebrate the achievements of others in your network. This is a great place to expand your personal brand in your industry and get in front of the right influential players who work within your dream brands.