DIGITAL MARKETING MANAGER

GOLD COAST

Brand Story

Our client is adored both locally and globally as a premium fashion label. Their approach is inclusive, effortless and redefines the customer experience in the most special of ways.

Each garment is a labor of love, meticulously crafted from the first spark of inspiration to the perfect final detail.

Our Favourite Things About Working for this Client

CULTURE IS QUEEN: Amazing, like, amazing culture. They pride themselves on a kind, collaborative and inclusive culture. Once you’re in, you’ll never want to leave.

IMMEDIATE IMPACT: This isn’t just another digital job. It’s an exciting area of the business that already performs well, and now ready for someone to really own and spearhead.

DEFINE THE FUTURE: Working directly with the GM, you’ll have the ability to truly own the digital advertising space, with high autonomy to decision make and drive growth.

MAKE WAVES: Collaborate with a passionate marketing team and bring bold, performance-driven ideas to life. You will have a chance to shape, lead and own a cutting-edge digital advertising strategies. Your work will not only drive business results but also play a fundamental role in the future focus of the business.

About the Role

We are looking for an experienced Digital Marketing Manager with a strong track record in paid ads/ performance marketing to play a pivotal role in scaling the brand’s global presence.

If you have proven expertise in managing and optimising high-budget campaigns across global markets, we want to connect with you. This is an opportunity to take ownership of cutting-edge digital strategies and drive measurable impact in a fast-paced, growth-focused environment.

Key Responsibilities:

  • Develop, execute, and optimise paid media strategies across Meta, Google Ads, TikTok, Pinterest, and other relevant platforms.

  • Drive lead generation, brand awareness, and online conversions across global markets.

  • Take full ownership of our digital advertising strategy, playing a pivotal role in scaling global presence

  • Implement advanced audience segmentation, including behavioural, demographic, and geo-specific targeting to maximise campaign effectiveness.

  • Design and execute intricate A/B and multivariate testing across all ad platforms to continuously improve ad performance and conversion rates.

  • Utilise platform-specific tools and AI-driven optimisation features to refine bidding strategies and maximise ROI.

  • Manage, monitor, and scale multi-channel campaigns with in-depth knowledge of each platform’s unique algorithm and ad delivery mechanisms.

  • Analyse and interpret campaign data to create insightful reports and recommend actionable improvements.

  • Collaborate with internal teams to align paid media efforts with broader marketing and business objectives.

  • Direct the marketing team to create required assets as needed, understanding and identifying needs based on new opportunities and by monitoring competitors successes.

  • Stay ahead of industry trends and platform updates to ensure cutting-edge campaign execution

Contact Cassie@reliergroup.com or Emily.Faoa@reliergroup.com for a confidential discussion, or apply directly below:

You’re a fit if you…

  • Bring 3+ years’ experience in a hands-on paid digital advertising across Meta, Google Ads, TikTok, and Pinterest (all platforms are required).

  • Ideally have experience in an ecommerce first driven retail brand (beauty, fashion or accessories highly regarded).

  • Demonstrated experience in lead generation, brand awareness, and conversion optimisation.

  • High understanding of web analytics using Google Analytics. Looker Studio also a bonus.

  • Digital marketing technology experience, including a high degree of understanding of SEO, CRM, and social media platforms.

  • Proven ability to manage and optimise campaigns for global markets with deep insights into regional advertising trends.

  • Strong analytical skills and proficiency in using data to drive decision-making.

  • Ability to thrive in a fast-paced, results-oriented environment.

  • SEO experience and understanding of HTML are a bonus, but not a requirement.

  • Ability to work autonomously, while also able to seamlessly co-ordinate new and innovative asset requirements to the content marketing team for prompt creation.